Gad Saad

Gad Saad

Gad Saad is a Lebanese-Canadian evolutionary behavioral scientist at the John Molson School of Business (Concordia University, Montreal, Quebec, Canada) who is known for applying evolutionary psychology to marketing and consumer behavior. He holds the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption (2008–2018) and has a blog at Psychology Today titled Homo Consumericus.

Saad also has a YouTube series titled The Saad Truth in which he makes videos critiquing political correctness, the ideology of multiculturalism, postmodernism, third-wave feminism, the ideology of Islam, safe-spaces and trigger warnings.

bw gadsaad

Gad Saad

Evolutionary Psychology in the Business Sciences

The Evolutionary Bases of Consumption

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

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